Adidas JourneysNestled between the Italian Alps and Austrian border, South Tyrol — known in German as Südtirol — is one of Europe's most visually striking regions. And its rugged, outdoor-meets-refined aesthetic is quietly making waves in the way Adidas fans are dressing for the mountains and the streets alike.

Nestled between the Italian Alps and Austrian border, South Tyrol — known in German as Südtirol — is one of Europe's most visually striking regions. And its rugged, outdoor-meets-refined aesthetic is quietly making waves in the way Adidas fans are dressing for the mountains and the streets alike.